Head of E-comm & Offline channel development Manager

Area of responsibility: ALL TRADE CHANNELS (Ecommerce + Hypermarkets/Supermarkets, Convenience, Discounters)

RESPONSIBILITIES:

• Lead assortment management for particular channel (MML + Focus assortment + distribution targets )
• Define activation toolkit and mechanics for particular channel (channel focused activity grid, target promo / non-promo mechanics, visibility & convertion activation tools for Ecommerce and off shelf priorities & targets for Convenience, Discounters, HM/SM)
• Lead Visibility Trade marketing OVH budgeting and control TPR trade spend to grow the channel
• Lead the team of channel development managers (mix of trade marketing and category management functional)
• Lead cross-functional cooperation and communication to optimize and improve key business processes

KPIs: EBIT, Market share, channel net sales, channel VOD (promo pressure), promo trade spend, Advantage report place

REQUIREMENTS:

• Working experience: 6+ years in Trade Marketing, Customer Marketing or Category management in FMCG environment with responsibility for both ECOMMERCE & omni channel offline market
• Understand thoroughly the Russian ecommerce market (different ecomm subchannels) and deep understanding of effective tools of ecomm sales development
• Solid sales & marketing knowledge & experience in Ecommerce
• Trade marketing knowledge for Ecommerce & omni channel offline market
• English upper-intermediate
• Knowledge of Nielsen & Household Data bases' KPIs
• Ability to navigate within a matrix organization

Conditions:

• Friendly team of professionals
• Annual bonus
• Health and life insurance
• Mobile communication compensation
• Combination of office and remote work
• Green office near the subway